Entrepreneurs who embrace sustainable business models attain competitive advantages while contributing benefits to society and a better world.

As Sustainability Coach, we help SMEs kick-start and communicate their sustainability work, connect activities to the sustainability goals and discover new business opportunities.

Together we will set up an action plan, and you get support and pep talk along the way.

Sharpen focus by analyzing the impact, setting goals and creating shared added value for increased societal benefit. Strengthen purpose by identifying driving forces, inventorying resources and connecting them to the world’s needs. Identify stakeholders to build long-term relationships. Develop a strategy to sharpen the offer, create new business opportunities and find your niche in the market. Finally, strengthen the brand through storytelling for relevant messages and credible communication.


Sustainable enterprising opens up new business opportunities

To remain relevant in the market, companies must operate sustainably. Green business transition creates a range of competitive advantages and allows the chance to create unique added value and societal benefits. It strengthens customer relations and enables companies to niche themselves in the market — a blue ocean of new business opportunities.

We are dedicated to helping Swedish SMEs start and set sustainable business goals. As Sustainability Coach, we have divided the sustainability work into five steps. Together we set up an action plan and offer support and pep talks along the way. Sustainability Coach is an online service that you subscribe to for as long as you need.

Sustainability Coach helps companies to…

  • Analyze the company’s environmental impact
  • Find focus and orientation for sustainability work
  • Identify company purpose and start creating added value
  • Map new target groups and build relationships
  • Explore a strategy for new business opportunities
  • Strengthen the brand and communicate the sustainability work
Textpaket i valfri storlek

The purpose is your “why”, the innermost driving force that differentiates the company in the market. Identify what is most important to you, and focus on what you are best at while exploring the world’s needs. It helps you formulate your vision and mission, review your offering and find a task to contribute to societal benefit. This creates added value and lays the foundation for your sustainability communication.

Sustainability communication strengthens the brand

Sustainable companies build strong relationships with customers and stakeholders. With an open dialogue, they determine the market’s expectations and create transparent and credible communication based on the company’s values.

Get help with your sustainability communication and start exploring customers’ needs. It provides essential insights into how relationships can develop. With storytelling, you convey your purpose and your why. What drives you, what you strive to achieve, and how you solve problems. Everything that characterizes your brand.

We help companies communicate their sustainability work in Swedish and English. For storytelling, a storyboard is created, comprising a description of the company, vision, brand, values, morals, tone of voice, themes, key scenes etc, and is used for creating different stories.

Maria Lindberg Howard

Maria Lindberg Howard
Sustainability Coach / Copywriter / Journalist
+46 (0)708 85 05 28

Profile on LINKEDIN


Sustainability Coach

What is the point of trying to do the right thing when it’s just a drop in the ocean? But when we all work together, an infinite number of drops are created to form an ocean.

Throughout my professional life, I have worked with communication. The clients are companies of all sizes in a variety of industries. It has given me a deeper understanding of different organizations, their challenges and opportunities.

As a writer, I am accustomed to seeing things in a larger context and quickly getting acquainted with business ideas, products and services. I write commercially and editorially and adapt texts to the recipients, depending on the channel, recipient, and message.

Vocational education in copywriting from Berghs School of Communication and journalist training from Poppius School of Journalism. Over the years, I have completed a long list of further training in communication.

I have studied Coaching Leadership at Coach2Coach Academy and Cooperative leadership, sustainability and business development with Coompanion and Affärskompetens. Through VATI of Sweden, I am a Certified Business 4SDGs Change Leader in sustainability and the SDGs according to Agenda 2030. From CirEko Academy, I have a diploma in circular business. And I continue to immerse myself in the area of sustainable enterprising. 

Sustainability Communication
We write, edit and translate texts in Swedish and English in communication and marketing with a focus on sustainability. Storytelling assignment requires a storyboard (see below).
Storyboard (description of vision, brand, values, tone of voice, message, themes, key scenes, etc.) as a basis for storytelling.
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Green Onion Collective

Beep is a co-founder of Green Onion Collective, an open community with idea-based values and a cooperative approach. All members are driven by a strong desire to work for sustainable development based on our professional knowledge and industry experiences.

As experienced consultants in business development, sustainability and communication, we team up and combine our competencies to best help companies take the next step in their sustainability work. Let us put together your dream team!