Why should SMEs focus on sustainability?

Incorporating sustainability as the basis for your organization’s business model is not merely about compliance or following trends. It’s about creating real value for your business and your customers in the long run. 

The market’s expectations for sustainable solutions are increasing rapidly, placing new demands on a business model based on sustainability. So are you moving ahead in the right direction?

Entrepreneurs and small companies must operate sustainably to remain relevant in tomorrow’s market. Companies that lead with purpose and act responsibly often see higher growth rates, enhanced consumer trust, and improved financial performance. Your commitment opens doors to new partnerships while enhancing your brand image.

Sustainable enterprising opens up new business opportunities

Green business transition creates a range of competitive advantages and allows the chance to create unique added value and societal benefits. This strengthens customer relations and enables companies to niche themselves in a new market — a blue ocean of new business opportunities.

What is SEASTAR?

SEASTAR is a comprehensive coaching package tailored to guide your business through sustainable transformation. It combines practical strategies with hands-on tools to seamlessly incorporate sustainable practices into your daily operations. This program is designed for owner-led smaller businesses, ensuring personalized alignment with your goals and capabilities.

Sustainability Coach helps companies to…

• Analyze their business environmental impact
• Find focus and orientation for the sustainability work
• Identify company purpose and start creating added value
• Map new target groups and build relationships
• Explore a strategy for new business opportunities
• Strengthen the brand and communicate the sustainability work

Sustainable storytelling strengthens the brand

Storytelling helps companies communicate their sustainability work. You convey your true purpose and your why—what drives you, what you strive to achieve, and how you solve problems—everything that characterizes your brand. Stories are created based on a storyboard describing the company, vision, brand, values and goals.

By incorporating client case studies into the marketing mix, you enhance your credibility and make a stronger emotional connection with your audience. Business success stories serve as tangible and powerful testimonials that showcase how your solutions have positively impacted real clients and their businesses.

Sustainability Copywriter helps companies with…

• Authenticity: Sustainable storytelling aligns with genuine values, fostering trust and credibility
• Engagement: Stories connect emotionally, leading to deeper audience engagement and loyalty
• Differentiation: Unique sustainability narratives set companies apart in a competitive market
• Thought Leadership: Sharing insights positions companies as industry experts
• Relationship Building: Client case studies demonstrate impact, strengthening client relationships
• Social Media Content: Authentic stories are ideal for sharing on social platforms, increasing reach and engagement

Sustainability Coach & Copywriter

Throughout my professional life, I have worked with communication. My clients are companies of all sizes in a variety of industries. It has given me a deeper understanding of different organizations’ challenges and opportunities.

As a copywriter, journalist and marketing specialist, I am accustomed to seeing things in a larger context and quickly getting acquainted with business ideas, products, and services. Depending on the channel and message, I write commercially and editorially and adapt texts to the recipients.

Let’s embark on this journey now to ensure your business survives and thrives in an interconnected world that demands accountability, transparency, and conscientious stewardship. I am looking forward to collaborating with you to achieve your sustainability goals!

VOCATIONAL EDUCATION: Copywriter (Berghs School of Communication), journalist (Poppius Journalist School), and a wide range of further education in communication. Certified Business 4SDGs Change Leader in sustainability according to Agenda 2030 (VATI Academy), Coaching leadership (Coach2Coach Academy), and 8 Steps for Circular Business (CirEko Academy), and several courses in entrepreneurship, business development, sustainability, and circular economy. I continue to immerse myself in the area of sustainable enterprising and communication.