Journalist in Swedish and English
Topic: Staff profile stories
Articles that attract readers
Everyone wants to read good material and companies and organizations usually have very interesting stories to tell. To entice reading, the article must capture the reader with something that surprises and attracts their curiosity. The information then needs to be presented in a correct and trustworthy manner.
Pertinent information creates trust
A freelance journalist must be a good listener. To collect information as accurately as possible from multiple sources is to describe the situation as exactly as it is. Editorial texts help readers understand in a broader context and help them form their own perceptions. They want personal communication that is relevant to them and feels valuable. It captures their interest and creates trust.
Editorial content increases involvement
We base material on readers’ curiosity and create editorial content for use in corporate newspapers, customer magazines, staff publications, industry, organizational and member magazines or thematic magazines. Editorial content also creates added value for readers on the web, in newsletters and as client cases.
Common topics: construction, real estate management, property management, architecture, urban planning, society and infrastructure as well as business-to-business, business sector, entrepreneurial and corporate history, but also profile stories and culture.
I collaborated with Beep for several years at Caverion. Among other things, they helped with interviews with staff members, partners and clients for client cases and articles. They also participated in the production the company’s staff magazine – Caverion Magasin. A big plus was Maria’s personality and ability to highlight, engage and involve the people behind the stories.
Maria is very engaged and interested and she comprehends the concept of customer magazines. She is professional and has a good understanding of the customer, and a very good ability to convey the desired message. She brings new ideas and can see it all in a broader perspective. The cooperation with Maria was pleasant and relaxed.
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We write, edit and translate commercial and editorial texts in Swedish and English for different media and target groups.
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We write, edit and translate texts in Swedish and English for communication and content marketing with a focus on sustainability.
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