Guy Fawkes and the Word of the Year

by admin on 14/02/2012

The American Dialect Society has voted and the results are in for the annual ”Word of the Year” for 2011.  The organization has been conducting the vote for 122 years now, and there have been some surprising and sometimes comical winners. The ADS is comprised of linguists, lexicographers, etymologists, grammarians, historians, researchers, writers, authors, editors, professors, university students, and independent scholars. The members stress that the voting is mostly for ”fun” and have no intention of trying to officially introduce new words or phrases into the English language. However, past winners have indeed made their way into everyday usage.

Ok folks. Without further ado … the Word of the Year for 2011 is …

OCCUPY

 

Yes, I know what you are thinking, that word has been around forever, but according to the voters at the ADS it has taken on new meaning.

Ben Zimmer, Chairman of the New Words Committee of The American Dialect Society says – ”It’s a very old word, but over the course of just a few months it took on another life and moved in new and unexpected directions, thanks to a national and global movement. The movement itself was powered by the word.”

Other nominees included:

FOMO – acronym for “Fear of Missing Out,” describing anxiety over being inundated by information on social media.

humblebrag – expression of false humility, especially by celebrities on Twitter.

job creator – a member of the top one-percent of moneymakers.

the 99%, 99 percenters– those held to be at a financial or political disadvantage to the top moneymakers, the one-percenters.

Guy  Guy Fawkes and the Word of the Year

The guy behind the mask

The man who became a word

The word occupy has also revived the legend of Guy Fawkes, the man who was tried and executed for high treason in 1606 after his Gunpowder Plot and failed attempt to assassinate King James I and blow up the British Parliament.

These days you can see masks depicting Guy Fawkes’ face anywhere where the word occupy is cried out. And did you know that the word guy is derived from Mr. Fawkes? The word “guy” started off as meaning “one man” but has grown quite a bit – “you guys” know what I mean? The man who once was singled out as a lone traitor now represents 99 percent of us. Go figure.

Want to occupy some extra time? Why not try making a “vendetta mask” in origami. All you need is a square of origami paper, about 15 minutes and a healthy dollop of patience.

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Small offer 228x300 Why you should offer less and communicate more

Small offer. Big value.

Doing business online is all about building trust and making it easy for your customers to make quick decisions. But in order to make a purchase, customers need to understand the true value of choosing your company’s products and services  over others on a crowded market. Value is best communicated through clear and concise offers. And it also helps you get to know your customers better – what excites them, what makes them want to push that all important “BUY” button.

The simple way to offer less and gain more

To understand what your customers really need and want means finding out WHAT IS NOT OFFERED on the market. You then need to figure out a way for your product/service to fill in that gap. The next trick is to create an offer with a value that they just can’t resist. Heard that one before? OK, but this time, try doing it in a different way that both parties will BENEFIT from AT THE SAME TIME. Here’s how you can GAIN MORE by OFFERING LESS.

Benefits for your CUSTOMERS with a SMALL OFFER

1. Try to think of some NEW WAYS that your product/service can SOLVE PROBLEMS on different levels for your customers.
2. Make a TEMPTING OFFER based on your product/service that CREATES VALUE for your customers. THINK SMALL but be sure to make the offer attractive enough to pay for.
3. People like conversations, and your customers are people. Try different angles of communicating with them in a more personal tone. Don’t wait, do it NOW and do it OFTEN!

Benefits for your COMPANY with a SMALL OFFER

1. Looking for ways to SOLVE PROBLEMS helps you test and develop your product/service while you learn to see things from your customers’ point of view.
2. A SMALL OFFER helps you gather important information regarding what people really like and how much they are willing to pay. If it sells, it works!
3. Marketing several small offers allows you to COMMUNICATE with your buying customers more regularly. It also helps to build a STRONGER RELATIONSHIP.

Hard to find the time? Don’t know where to start? Wondering about how to phrase your offer? Just let us know, as copywriters and translators in Swedish and English – we’re here to help.

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